Business

Steve Hammer on July 21st, 2011

It wasn’t that long ago that NYT began a series of hit jobs investigative articles about Google and shady search engine optimization practices.  Fox News has now decided that they need to jump on the Google-bashing bandwagon now with an article that is even less deep and accurate than those in the  New York Times.  [...]

Continue reading about Fox News goes after SEO too

Steve Hammer on April 22nd, 2011

Last month, the Dallas Museum of Art hosted a celebration for Dr. Seuss and his birthday.  This event was obviously kid-friendly so the entire family joined.  The DMA has a wonderful wing with lots of family activities and most of the celebrations were held there. The kids wing The Dr. Seuss activities included a scavenger [...]

Continue reading about A management lesson from the Dallas Museum of Art

Steve Hammer on February 18th, 2011

It just took a few words for me to sound like a corporate drone.  As  a start-up veteran, It was painful to realize that I uttered the following words: “I’m looking to get a resource to…” My head is saying that I have some money to hire someone, and I’m ambivalent as to how they [...]

Continue reading about Why I’ll never call a person a resource again.

Steve Hammer on February 2nd, 2011

After reading the news that OKcupid was acquired today for $50 million, I couldn’t help but think back to my experience at Downtoearth.  I suspect that commentors that have a long memory will remember Match’s experiment there and say that it is evidence that it failed.   I’d know better than anyone that it’s far from [...]

Continue reading about Downtoearth did not fail

Steve Hammer on January 19th, 2011

My wife called me out one day on my desire to always be the hero.  It’s a very strong word, and it was clear that it was pointed out as a character flaw more than an admirable feature.  Rather unsuprisngly, she’s quite right. If a friend has a problem, I’ll do what it takes to [...]

Continue reading about Being the hero

Steve Hammer on January 12th, 2011

At current, I have what most people would call an unusual schedule.  I leave my office around 2 every Monday and Wednesday to pick up my daughter.  From there she spends some time at home while I work.  It has to be one of the best parts about search engine marketing for work-life balance; as [...]

Continue reading about Job Flexibility in search engine marketing

Steve Hammer on November 24th, 2010

There’s a considerable amount of time that’s spent for most search engine marketers in managing bids.  As a result there are some fantastic tools out there automate and assist with the process.  They can use very sophisticated algorithms to determine an optimum bid and take in to account time of day, location and tons of [...]

Continue reading about Customer Lifetime Value to manage bids

Steve Hammer on October 27th, 2010

Many people evaluate the validity and ethics of tactics in search engine optimization according to the color of your hat.  Tactics which people view as unethical and against search engine ideals are tagged as “black hat” while those that are above board are called “white hat.”  Black hat SEO is viewed with a combination of [...]

Continue reading about The ethics of black hat SEO

Steve Hammer on October 11th, 2010

There are a few tools that I can’t imagine doing search marketing with out having in my tool belt.  A few are functional as free, but get a lot more powerful with the paid services.  The last one is paid only, but well worth it for a program of any size. One of my favorite [...]

Continue reading about Four top internet search tools

Steve Hammer on May 11th, 2010

Sure lots of people have tried plenty to make money of the internet, but it really comes down to two basic options.  The first, make a lot of money off of a few people.  The second is make a little of of a lot of people.  There are a few that manage to make a [...]

Continue reading about Internet Business Models

Switch to our mobile site