Marketing
Social media is changing the world. If you aren’t on the bus, you’ll be run over by it. But does this apply if you are selling grout? How can brands without aspirational appeal take advantage of the social media wave? There’s a quick dose of reality to consider. If people aren’t talking about [...]
I’m always impressed when people take a challenging concept and make it more user friendly. Search Engine Optimization is in many ways about getting all of the details right. ScribeSEO is a pretty nice tool to check your work. It’s not free, but it is worth the price. Check out Scribe Plans and Prices here. See [...]
According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million. The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user. Twitter is currently central to [...]
We’ve all seen parrots at conferences. I’m not talking about the birds, I’m talking about so called experts that repeat the wisdom of true experts over and over again. There’s no data to back up assertions, but the truth has been spouted so often no one would dare question. For that matter these parrots are [...]
With a number of high profile brands getting attention in the media for questionable SEO tactics, it’s easy to see the suspicion of the career of SEO rising in the public opinion. It hasn’t risen to Enron accounting levels yet, but hitjob pieces are starting to pop up everywhere, including a recent mashable article. I’d [...]
It might sound odd for an annual member of social media club and a former GM of a social network to write a post about some recent over selling of social media. In fact, there’s a lot that’s still very exciting about this nascent industry. However, there’s some parts that need to get brought back [...]
Continue reading about Why I’ve become a Social Media Skeptic
You’d have to be living under a rock not to have heard the constant stream of crazy coming from Charlie Sheen. It’s truly impressive to see that some has done some much coke that they think it should be named after them. Much like Paris Hilton, Mel Gibson or any other celebrity meltdown, it’s hard [...]
Continue reading about How Twitter used Charlie Sheen to manipulate the internet
