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	<title>StevenHammer.com &#187; Marketing</title>
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	<link>http://stevenhammer.com</link>
	<description>Social Media Skeptic</description>
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		<title>Social media for Antisocial products</title>
		<link>http://stevenhammer.com/2012/01/social-media-for-antisocial-products/</link>
		<comments>http://stevenhammer.com/2012/01/social-media-for-antisocial-products/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:40:13 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=318</guid>
		<description><![CDATA[&#160; Social media is changing the world.  If you aren&#8217;t on the bus, you&#8217;ll be run over by it.  But does this apply if you are selling grout?  How can brands without aspirational appeal take advantage of the social media wave? &#160; There&#8217;s a quick dose of reality to consider.  If people aren&#8217;t talking about [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO made a bit more user friendly</title>
		<link>http://stevenhammer.com/2011/09/seo-made-a-bit-more-user-friendly/</link>
		<comments>http://stevenhammer.com/2011/09/seo-made-a-bit-more-user-friendly/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:08:13 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[FAQs Help and Tutorials]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=295</guid>
		<description><![CDATA[I&#8217;m always impressed when people take a challenging concept and make it more user friendly.  Search Engine Optimization is in many ways about getting all of the details right.  ScribeSEO is a pretty nice tool to check your work.  It&#8217;s not free, but it is worth the price.  Check out Scribe Plans and Prices here. See [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Scaling Social Media</title>
		<link>http://stevenhammer.com/2011/08/scaling-social-media/</link>
		<comments>http://stevenhammer.com/2011/08/scaling-social-media/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 02:53:18 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=234</guid>
		<description><![CDATA[According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million.  The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user.  Twitter is currently central to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Parrots can not innovate</title>
		<link>http://stevenhammer.com/2011/03/parrots-can-not-innovate/</link>
		<comments>http://stevenhammer.com/2011/03/parrots-can-not-innovate/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 23:06:59 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=149</guid>
		<description><![CDATA[We&#8217;ve all seen parrots at conferences.  I&#8217;m not talking about the birds, I&#8217;m talking about so called experts that repeat the wisdom of true experts over and over again.  There&#8217;s no data to back up assertions, but the truth has been spouted so often no one would dare question.  For that matter these parrots are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In defense of SEO</title>
		<link>http://stevenhammer.com/2011/03/in-defense-of-seo/</link>
		<comments>http://stevenhammer.com/2011/03/in-defense-of-seo/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 19:56:00 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet search engines]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEOs]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=146</guid>
		<description><![CDATA[With a number of high profile brands getting attention in the media for questionable SEO tactics, it&#8217;s easy to see the suspicion of the career of SEO rising in the public opinion.  It hasn&#8217;t risen to Enron accounting levels yet, but hitjob pieces are starting to pop up everywhere, including a recent mashable article.  I&#8217;d [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I&#8217;ve become a Social Media Skeptic</title>
		<link>http://stevenhammer.com/2011/03/why-ive-become-a-social-media-skeptic/</link>
		<comments>http://stevenhammer.com/2011/03/why-ive-become-a-social-media-skeptic/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 13:23:26 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Blog hosting services]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=140</guid>
		<description><![CDATA[It might sound odd for an annual member of social media club and a former GM of a social network to write a post about some recent over selling of social media.  In fact, there&#8217;s a lot that&#8217;s still very exciting about this nascent industry.  However, there&#8217;s some parts that need to get brought back [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Twitter used Charlie Sheen to manipulate the internet</title>
		<link>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/</link>
		<comments>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 02:24:35 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Charlie Sheen]]></category>
		<category><![CDATA[Entertainment/Culture]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[Phillip Hotchkiss]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media practitioners]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=136</guid>
		<description><![CDATA[You&#8217;d have to be living under a rock not to have heard the constant stream of crazy coming from Charlie Sheen.  It&#8217;s truly impressive to see that some has done some much coke that they think it should be named after them.  Much like Paris Hilton, Mel Gibson or any other celebrity meltdown, it&#8217;s hard [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Webspam honey pot</title>
		<link>http://stevenhammer.com/2010/12/webspam-honey-pot/</link>
		<comments>http://stevenhammer.com/2010/12/webspam-honey-pot/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 00:37:23 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[E-mail address harvesting]]></category>
		<category><![CDATA[Honeypot]]></category>
		<category><![CDATA[internet traffic]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[Technology/Internet]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=106</guid>
		<description><![CDATA[A bit ago I became aware of project honey pot, a clever way to dangle traps for malicious spammers.  These traps allow them to gather data on some of the worst violators of email address harvesting and other nasty techniques.   Personally I think these guys are doing a great thing to reduce the clutter of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Customer Lifetime Value to manage bids</title>
		<link>http://stevenhammer.com/2010/11/customer-lifetime-value-to-manage-bids/</link>
		<comments>http://stevenhammer.com/2010/11/customer-lifetime-value-to-manage-bids/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 15:18:45 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business/Finance]]></category>
		<category><![CDATA[Customer lifetime value]]></category>
		<category><![CDATA[non-brand search terms]]></category>
		<category><![CDATA[search engine marketers]]></category>
		<category><![CDATA[Technology/Internet]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=103</guid>
		<description><![CDATA[There&#8217;s a considerable amount of time that&#8217;s spent for most search engine marketers in managing bids.  As a result there are some fantastic tools out there automate and assist with the process.  They can use very sophisticated algorithms to determine an optimum bid and take in to account time of day, location and tons of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Superpower Google Analytics with Advanced Segments</title>
		<link>http://stevenhammer.com/2010/11/superpower-google-analytics-with-advanced-segments/</link>
		<comments>http://stevenhammer.com/2010/11/superpower-google-analytics-with-advanced-segments/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 04:37:40 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Technology/Internet]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=99</guid>
		<description><![CDATA[The single most powerful feature of google analytics can be the advanced segments.   This fantastic feature can allow you to easily trend out traffic differences and behavior depending on any factors you can dream up. Traditionally analysis is done by a cross-tab or pivot table system.  It&#8217;s a very effective but challenging  way to look [...]]]></description>
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		<slash:comments>0</slash:comments>
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