Observations

Steve Hammer on June 16th, 2011

No commercial I’ve seen recently resonates as much as “The most interesting man in the world” series from Dos Equis.  It’s not a new campaign and  it didn’t start out as an sort of social media campaign, but it offers so many lessons in to better social media campaigns. Have a Point of View There [...]

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Steve Hammer on March 10th, 2011

We’ve all seen parrots at conferences.  I’m not talking about the birds, I’m talking about so called experts that repeat the wisdom of true experts over and over again.  There’s no data to back up assertions, but the truth has been spouted so often no one would dare question.  For that matter these parrots are [...]

Continue reading about Parrots can not innovate

Steve Hammer on March 3rd, 2011

It might sound odd for an annual member of social media club and a former GM of a social network to write a post about some recent over selling of social media.  In fact, there’s a lot that’s still very exciting about this nascent industry.  However, there’s some parts that need to get brought back [...]

Continue reading about Why I’ve become a Social Media Skeptic

Steve Hammer on March 1st, 2011

You’d have to be living under a rock not to have heard the constant stream of crazy coming from Charlie Sheen.  It’s truly impressive to see that some has done some much coke that they think it should be named after them.  Much like Paris Hilton, Mel Gibson or any other celebrity meltdown, it’s hard [...]

Continue reading about How Twitter used Charlie Sheen to manipulate the internet

Steve Hammer on February 18th, 2011

It just took a few words for me to sound like a corporate drone.  As  a start-up veteran, It was painful to realize that I uttered the following words: “I’m looking to get a resource to…” My head is saying that I have some money to hire someone, and I’m ambivalent as to how they [...]

Continue reading about Why I’ll never call a person a resource again.

Steve Hammer on January 19th, 2011

My wife called me out one day on my desire to always be the hero.  It’s a very strong word, and it was clear that it was pointed out as a character flaw more than an admirable feature.  Rather unsuprisngly, she’s quite right. If a friend has a problem, I’ll do what it takes to [...]

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Steve Hammer on May 25th, 2010

It’s taken a few days for me to process this, but my startup, Stir.com, is no more.  On Friday, May 14, we shut down the servers, turned our traffic over to Singlesnet, and began to prepare for the next phase in our careers.  That day might have been one of the hardest I’ve yet experienced. [...]

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Steve Hammer on May 11th, 2010

Sure lots of people have tried plenty to make money of the internet, but it really comes down to two basic options.  The first, make a lot of money off of a few people.  The second is make a little of of a lot of people.  There are a few that manage to make a [...]

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Steve Hammer on October 31st, 2009

It feels strangely good to get back to writing again.  I’ve been oddly silent for a few months, for a reason that I’m about to explain.  During this time I learned a lesson about what really drives me to do this, and how hard it is not to write. The reason I’ve had to be [...]

Continue reading about Long time no blog, breaking my silence

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