Social Media Skeptic
Social media is changing the world. If you aren’t on the bus, you’ll be run over by it. But does this apply if you are selling grout? How can brands without aspirational appeal take advantage of the social media wave? There’s a quick dose of reality to consider. If people aren’t talking about [...]
According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million. The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user. Twitter is currently central to [...]
Google plus burst on to the social networking scene just a few short weeks ago. Many reports have claimed it has signed on as many as 25 million users within the first month of creation. It’s a truly startling pace. To be honest I’m jealous compared to my experience in running Stir, which had under [...]
Continue reading about Google tries games to appeal to the masses with google plus
No commercial I’ve seen recently resonates as much as “The most interesting man in the world” series from Dos Equis. It’s not a new campaign and it didn’t start out as an sort of social media campaign, but it offers so many lessons in to better social media campaigns. Have a Point of View There [...]
