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	<title>StevenHammer.com</title>
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	<link>http://stevenhammer.com</link>
	<description>Social Media Skeptic</description>
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		<title>Social media for Antisocial products</title>
		<link>http://stevenhammer.com/2012/01/social-media-for-antisocial-products/</link>
		<comments>http://stevenhammer.com/2012/01/social-media-for-antisocial-products/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:40:13 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=318</guid>
		<description><![CDATA[&#160; Social media is changing the world.  If you aren&#8217;t on the bus, you&#8217;ll be run over by it.  But does this apply if you are selling grout?  How can brands without aspirational appeal take advantage of the social media wave? &#160; There&#8217;s a quick dose of reality to consider.  If people aren&#8217;t talking about [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO made a bit more user friendly</title>
		<link>http://stevenhammer.com/2011/09/seo-made-a-bit-more-user-friendly/</link>
		<comments>http://stevenhammer.com/2011/09/seo-made-a-bit-more-user-friendly/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:08:13 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[FAQs Help and Tutorials]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=295</guid>
		<description><![CDATA[I&#8217;m always impressed when people take a challenging concept and make it more user friendly.  Search Engine Optimization is in many ways about getting all of the details right.  ScribeSEO is a pretty nice tool to check your work.  It&#8217;s not free, but it is worth the price.  Check out Scribe Plans and Prices here. See [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ignoring ROI in social media devalues social media</title>
		<link>http://stevenhammer.com/2011/08/ignoring-roi-in-social-media-devalues-social-media/</link>
		<comments>http://stevenhammer.com/2011/08/ignoring-roi-in-social-media-devalues-social-media/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 22:57:19 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=243</guid>
		<description><![CDATA[The quickest way to lose trust from someone is to say &#8220;just trust me&#8220;  The need to explicitly state this creates all kinds of questions to people that hear it. Social media needs to stop saying just trust me It&#8217;s been said by too many social media experts.  Don&#8217;t worry about ROI.  Social media isn&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Scaling Social Media</title>
		<link>http://stevenhammer.com/2011/08/scaling-social-media/</link>
		<comments>http://stevenhammer.com/2011/08/scaling-social-media/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 02:53:18 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=234</guid>
		<description><![CDATA[According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million.  The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user.  Twitter is currently central to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google tries games to appeal to the masses with google plus</title>
		<link>http://stevenhammer.com/2011/08/google-tries-games-to-appeal-to-the-masses-with-google-plus/</link>
		<comments>http://stevenhammer.com/2011/08/google-tries-games-to-appeal-to-the-masses-with-google-plus/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 04:26:35 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=220</guid>
		<description><![CDATA[Google plus burst on to the social networking scene just a few short weeks ago.  Many reports have claimed it has signed on as many as 25 million users within the first month of creation.  It&#8217;s a truly startling pace.  To be honest I&#8217;m jealous compared to my experience in running Stir, which had under [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fox News goes after SEO too</title>
		<link>http://stevenhammer.com/2011/07/fox-news-goes-after-seo-too/</link>
		<comments>http://stevenhammer.com/2011/07/fox-news-goes-after-seo-too/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 16:49:34 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Searching]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=192</guid>
		<description><![CDATA[It wasn&#8217;t that long ago that NYT began a series of hit jobs investigative articles about Google and shady search engine optimization practices.  Fox News has now decided that they need to jump on the Google-bashing bandwagon now with an article that is even less deep and accurate than those in the  New York Times.  [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Staying Interesting in Social Media</title>
		<link>http://stevenhammer.com/2011/06/staying-interesting-in-social-media/</link>
		<comments>http://stevenhammer.com/2011/06/staying-interesting-in-social-media/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 16:09:34 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=181</guid>
		<description><![CDATA[No commercial I&#8217;ve seen recently resonates as much as &#8220;The most interesting man in the world&#8221; series from Dos Equis.  It&#8217;s not a new campaign and  it didn&#8217;t start out as an sort of social media campaign, but it offers so many lessons in to better social media campaigns. Have a Point of View There [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A management lesson from the Dallas Museum of Art</title>
		<link>http://stevenhammer.com/2011/04/a-management-lesson-from-the-dallas-museum-of-art/</link>
		<comments>http://stevenhammer.com/2011/04/a-management-lesson-from-the-dallas-museum-of-art/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 19:59:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Family]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=163</guid>
		<description><![CDATA[Last month, the Dallas Museum of Art hosted a celebration for Dr. Seuss and his birthday.  This event was obviously kid-friendly so the entire family joined.  The DMA has a wonderful wing with lots of family activities and most of the celebrations were held there. The kids wing The Dr. Seuss activities included a scavenger [...]]]></description>
		<wfw:commentRss>http://stevenhammer.com/2011/04/a-management-lesson-from-the-dallas-museum-of-art/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three reasons plus one by Google will fail</title>
		<link>http://stevenhammer.com/2011/03/three-reasons-plus-one-by-google-will-fail/</link>
		<comments>http://stevenhammer.com/2011/03/three-reasons-plus-one-by-google-will-fail/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 00:35:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[Computing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet search engines]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search engine optimizers]]></category>
		<category><![CDATA[search engine signals]]></category>
		<category><![CDATA[search problem]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology/Internet]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=156</guid>
		<description><![CDATA[Today Google unveiled it&#8217;s latest attempt at social media with the plus one (+1) button.  In many ways it&#8217;s an exciting development that could eventually be a strong signal for search.  It&#8217;s not hard to imagine how having users vouch for the quality of search results could lead to less junk in search results.  However, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Parrots can not innovate</title>
		<link>http://stevenhammer.com/2011/03/parrots-can-not-innovate/</link>
		<comments>http://stevenhammer.com/2011/03/parrots-can-not-innovate/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 23:06:59 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=149</guid>
		<description><![CDATA[We&#8217;ve all seen parrots at conferences.  I&#8217;m not talking about the birds, I&#8217;m talking about so called experts that repeat the wisdom of true experts over and over again.  There&#8217;s no data to back up assertions, but the truth has been spouted so often no one would dare question.  For that matter these parrots are [...]]]></description>
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