According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million. The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user. Twitter is currently central to [...]
No commercial I’ve seen recently resonates as much as “The most interesting man in the world” series from Dos Equis. It’s not a new campaign and it didn’t start out as an sort of social media campaign, but it offers so many lessons in to better social media campaigns. Have a Point of View There [...]
It might sound odd for an annual member of social media club and a former GM of a social network to write a post about some recent over selling of social media. In fact, there’s a lot that’s still very exciting about this nascent industry. However, there’s some parts that need to get brought back [...]
Continue reading about Why I’ve become a Social Media Skeptic
One of the more interesting things about “living” online is the sheer number of places that we need to maintain our identity. From the social networking perspective, I have three: facebook, linkedin and twitter. All have their own followers/friends and all have different purposes in my mind. I try to keep facebook personal, linkedin professional, [...]
