Marketing

Steve Hammer on November 24th, 2010

There’s a considerable amount of time that’s spent for most search engine marketers in managing bids.  As a result there are some fantastic tools out there automate and assist with the process.  They can use very sophisticated algorithms to determine an optimum bid and take in to account time of day, location and tons of [...]

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Steve Hammer on October 27th, 2010

Many people evaluate the validity and ethics of tactics in search engine optimization according to the color of your hat.  Tactics which people view as unethical and against search engine ideals are tagged as “black hat” while those that are above board are called “white hat.”  Black hat SEO is viewed with a combination of [...]

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Steve Hammer on April 15th, 2010

Just a bit ago I was named General Manager of Stir.com.  It has been an interesting transition to stay the least.   We’ve always had a very open environment and generally had some great team chemistry.  We had a nice set of principles that everyone agreed with, and we all had a shared vision of creating [...]

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Steve Hammer on October 31st, 2009

It feels strangely good to get back to writing again.  I’ve been oddly silent for a few months, for a reason that I’m about to explain.  During this time I learned a lesson about what really drives me to do this, and how hard it is not to write. The reason I’ve had to be [...]

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Steve Hammer on September 16th, 2008

Today I had lunch in a restaurant that shall remain nameless, to protect the potentially innocent.  At the time, a shrimp quesadilla seemed like a good idea.  However, it really didn’t seem all that clever a few hours later when my stomach began churning.  It started off innocently enough, but grew to a loud clatter [...]

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