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	<title>StevenHammer.com &#187; Marketing</title>
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		<title>Customer Lifetime Value to manage bids</title>
		<link>http://stevenhammer.com/2010/11/customer-lifetime-value-to-manage-bids/</link>
		<comments>http://stevenhammer.com/2010/11/customer-lifetime-value-to-manage-bids/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 15:18:45 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business/Finance]]></category>
		<category><![CDATA[Customer lifetime value]]></category>
		<category><![CDATA[non-brand search terms]]></category>
		<category><![CDATA[search engine marketers]]></category>
		<category><![CDATA[Technology/Internet]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=103</guid>
		<description><![CDATA[There&#8217;s a considerable amount of time that&#8217;s spent for most search engine marketers in managing bids.  As a result there are some fantastic tools out there automate and assist with the process.  They can use very sophisticated algorithms to determine an optimum bid and take in to account time of day, location and tons of [...]]]></description>
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		<title>The ethics of black hat SEO</title>
		<link>http://stevenhammer.com/2010/10/the-ethics-of-black-hat-seo/</link>
		<comments>http://stevenhammer.com/2010/10/the-ethics-of-black-hat-seo/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 16:41:08 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Google search]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine ideals]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine rules]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=94</guid>
		<description><![CDATA[Many people evaluate the validity and ethics of tactics in search engine optimization according to the color of your hat.  Tactics which people view as unethical and against search engine ideals are tagged as &#8220;black hat&#8221; while those that are above board are called &#8220;white hat.&#8221;  Black hat SEO is viewed with a combination of [...]]]></description>
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		<title>Moving from Marketer to General Manager</title>
		<link>http://stevenhammer.com/2010/04/general-manager-stir-com/</link>
		<comments>http://stevenhammer.com/2010/04/general-manager-stir-com/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:25:23 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[General Manager]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[stir.com]]></category>
		<category><![CDATA[Technology/Internet]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=74</guid>
		<description><![CDATA[Just a bit ago I was named General Manager of Stir.com.  It has been an interesting transition to stay the least.   We&#8217;ve always had a very open environment and generally had some great team chemistry.  We had a nice set of principles that everyone agreed with, and we all had a shared vision of creating [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Long time no blog, breaking my silence</title>
		<link>http://stevenhammer.com/2009/10/long-time-no-blog-breaking-my-silence/</link>
		<comments>http://stevenhammer.com/2009/10/long-time-no-blog-breaking-my-silence/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 15:29:36 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[dating]]></category>
		<category><![CDATA[downtoearth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[stir.com]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=63</guid>
		<description><![CDATA[It feels strangely good to get back to writing again.  I&#8217;ve been oddly silent for a few months, for a reason that I&#8217;m about to explain.  During this time I learned a lesson about what really drives me to do this, and how hard it is not to write. The reason I&#8217;ve had to be [...]]]></description>
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		<title>Ill in a small office</title>
		<link>http://stevenhammer.com/2008/09/ill-in-a-small-office/</link>
		<comments>http://stevenhammer.com/2008/09/ill-in-a-small-office/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 03:15:19 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ache]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[South Park]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=13</guid>
		<description><![CDATA[Today I had lunch in a restaurant that shall remain nameless, to protect the potentially innocent.  At the time, a shrimp quesadilla seemed like a good idea.  However, it really didn&#8217;t seem all that clever a few hours later when my stomach began churning.  It started off innocently enough, but grew to a loud clatter [...]]]></description>
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