Search Engine Optimization
I’m always impressed when people take a challenging concept and make it more user friendly. Search Engine Optimization is in many ways about getting all of the details right. ScribeSEO is a pretty nice tool to check your work. It’s not free, but it is worth the price. Check out Scribe Plans and Prices here. See [...]
It wasn’t that long ago that NYT began a series of hit jobs investigative articles about Google and shady search engine optimization practices. Fox News has now decided that they need to jump on the Google-bashing bandwagon now with an article that is even less deep and accurate than those in the New York Times. [...]
With a number of high profile brands getting attention in the media for questionable SEO tactics, it’s easy to see the suspicion of the career of SEO rising in the public opinion. It hasn’t risen to Enron accounting levels yet, but hitjob pieces are starting to pop up everywhere, including a recent mashable article. I’d [...]
Many people evaluate the validity and ethics of tactics in search engine optimization according to the color of your hat. Tactics which people view as unethical and against search engine ideals are tagged as “black hat” while those that are above board are called “white hat.” Black hat SEO is viewed with a combination of [...]
