Social Media
Social media is changing the world. If you aren’t on the bus, you’ll be run over by it. But does this apply if you are selling grout? How can brands without aspirational appeal take advantage of the social media wave? There’s a quick dose of reality to consider. If people aren’t talking about [...]
The quickest way to lose trust from someone is to say “just trust me“ The need to explicitly state this creates all kinds of questions to people that hear it. Social media needs to stop saying just trust me It’s been said by too many social media experts. Don’t worry about ROI. Social media isn’t [...]
Continue reading about Ignoring ROI in social media devalues social media
According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million. The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user. Twitter is currently central to [...]
No commercial I’ve seen recently resonates as much as “The most interesting man in the world” series from Dos Equis. It’s not a new campaign and it didn’t start out as an sort of social media campaign, but it offers so many lessons in to better social media campaigns. Have a Point of View There [...]
We’ve all seen parrots at conferences. I’m not talking about the birds, I’m talking about so called experts that repeat the wisdom of true experts over and over again. There’s no data to back up assertions, but the truth has been spouted so often no one would dare question. For that matter these parrots are [...]
It might sound odd for an annual member of social media club and a former GM of a social network to write a post about some recent over selling of social media. In fact, there’s a lot that’s still very exciting about this nascent industry. However, there’s some parts that need to get brought back [...]
Continue reading about Why I’ve become a Social Media Skeptic
You’d have to be living under a rock not to have heard the constant stream of crazy coming from Charlie Sheen. It’s truly impressive to see that some has done some much coke that they think it should be named after them. Much like Paris Hilton, Mel Gibson or any other celebrity meltdown, it’s hard [...]
Continue reading about How Twitter used Charlie Sheen to manipulate the internet
