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	<title>StevenHammer.com &#187; social media</title>
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	<link>http://stevenhammer.com</link>
	<description>Social Media Skeptic</description>
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		<title>Social media for Antisocial products</title>
		<link>http://stevenhammer.com/2012/01/social-media-for-antisocial-products/</link>
		<comments>http://stevenhammer.com/2012/01/social-media-for-antisocial-products/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:40:13 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=318</guid>
		<description><![CDATA[&#160; Social media is changing the world.  If you aren&#8217;t on the bus, you&#8217;ll be run over by it.  But does this apply if you are selling grout?  How can brands without aspirational appeal take advantage of the social media wave? &#160; There&#8217;s a quick dose of reality to consider.  If people aren&#8217;t talking about [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ignoring ROI in social media devalues social media</title>
		<link>http://stevenhammer.com/2011/08/ignoring-roi-in-social-media-devalues-social-media/</link>
		<comments>http://stevenhammer.com/2011/08/ignoring-roi-in-social-media-devalues-social-media/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 22:57:19 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=243</guid>
		<description><![CDATA[The quickest way to lose trust from someone is to say &#8220;just trust me&#8220;  The need to explicitly state this creates all kinds of questions to people that hear it. Social media needs to stop saying just trust me It&#8217;s been said by too many social media experts.  Don&#8217;t worry about ROI.  Social media isn&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scaling Social Media</title>
		<link>http://stevenhammer.com/2011/08/scaling-social-media/</link>
		<comments>http://stevenhammer.com/2011/08/scaling-social-media/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 02:53:18 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=234</guid>
		<description><![CDATA[According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million.  The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user.  Twitter is currently central to [...]]]></description>
		<wfw:commentRss>http://stevenhammer.com/2011/08/scaling-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Staying Interesting in Social Media</title>
		<link>http://stevenhammer.com/2011/06/staying-interesting-in-social-media/</link>
		<comments>http://stevenhammer.com/2011/06/staying-interesting-in-social-media/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 16:09:34 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=181</guid>
		<description><![CDATA[No commercial I&#8217;ve seen recently resonates as much as &#8220;The most interesting man in the world&#8221; series from Dos Equis.  It&#8217;s not a new campaign and  it didn&#8217;t start out as an sort of social media campaign, but it offers so many lessons in to better social media campaigns. Have a Point of View There [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Three reasons plus one by Google will fail</title>
		<link>http://stevenhammer.com/2011/03/three-reasons-plus-one-by-google-will-fail/</link>
		<comments>http://stevenhammer.com/2011/03/three-reasons-plus-one-by-google-will-fail/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 00:35:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[Computing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet search engines]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search engine optimizers]]></category>
		<category><![CDATA[search engine signals]]></category>
		<category><![CDATA[search problem]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology/Internet]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=156</guid>
		<description><![CDATA[Today Google unveiled it&#8217;s latest attempt at social media with the plus one (+1) button.  In many ways it&#8217;s an exciting development that could eventually be a strong signal for search.  It&#8217;s not hard to imagine how having users vouch for the quality of search results could lead to less junk in search results.  However, [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Parrots can not innovate</title>
		<link>http://stevenhammer.com/2011/03/parrots-can-not-innovate/</link>
		<comments>http://stevenhammer.com/2011/03/parrots-can-not-innovate/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 23:06:59 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=149</guid>
		<description><![CDATA[We&#8217;ve all seen parrots at conferences.  I&#8217;m not talking about the birds, I&#8217;m talking about so called experts that repeat the wisdom of true experts over and over again.  There&#8217;s no data to back up assertions, but the truth has been spouted so often no one would dare question.  For that matter these parrots are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I&#8217;ve become a Social Media Skeptic</title>
		<link>http://stevenhammer.com/2011/03/why-ive-become-a-social-media-skeptic/</link>
		<comments>http://stevenhammer.com/2011/03/why-ive-become-a-social-media-skeptic/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 13:23:26 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Blog hosting services]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=140</guid>
		<description><![CDATA[It might sound odd for an annual member of social media club and a former GM of a social network to write a post about some recent over selling of social media.  In fact, there&#8217;s a lot that&#8217;s still very exciting about this nascent industry.  However, there&#8217;s some parts that need to get brought back [...]]]></description>
		<wfw:commentRss>http://stevenhammer.com/2011/03/why-ive-become-a-social-media-skeptic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Twitter used Charlie Sheen to manipulate the internet</title>
		<link>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/</link>
		<comments>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 02:24:35 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Charlie Sheen]]></category>
		<category><![CDATA[Entertainment/Culture]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[Phillip Hotchkiss]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media practitioners]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=136</guid>
		<description><![CDATA[You&#8217;d have to be living under a rock not to have heard the constant stream of crazy coming from Charlie Sheen.  It&#8217;s truly impressive to see that some has done some much coke that they think it should be named after them.  Much like Paris Hilton, Mel Gibson or any other celebrity meltdown, it&#8217;s hard [...]]]></description>
		<wfw:commentRss>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moving from Marketer to General Manager</title>
		<link>http://stevenhammer.com/2010/04/general-manager-stir-com/</link>
		<comments>http://stevenhammer.com/2010/04/general-manager-stir-com/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:25:23 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[General Manager]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[stir.com]]></category>
		<category><![CDATA[Technology/Internet]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=74</guid>
		<description><![CDATA[Just a bit ago I was named General Manager of Stir.com.  It has been an interesting transition to stay the least.   We&#8217;ve always had a very open environment and generally had some great team chemistry.  We had a nice set of principles that everyone agreed with, and we all had a shared vision of creating [...]]]></description>
		<wfw:commentRss>http://stevenhammer.com/2010/04/general-manager-stir-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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