Technology/Internet
Today Google unveiled it’s latest attempt at social media with the plus one (+1) button. In many ways it’s an exciting development that could eventually be a strong signal for search. It’s not hard to imagine how having users vouch for the quality of search results could lead to less junk in search results. However, [...]
Continue reading about Three reasons plus one by Google will fail
A bit ago I became aware of project honey pot, a clever way to dangle traps for malicious spammers. These traps allow them to gather data on some of the worst violators of email address harvesting and other nasty techniques. Personally I think these guys are doing a great thing to reduce the clutter of [...]
There’s a considerable amount of time that’s spent for most search engine marketers in managing bids. As a result there are some fantastic tools out there automate and assist with the process. They can use very sophisticated algorithms to determine an optimum bid and take in to account time of day, location and tons of [...]
Continue reading about Customer Lifetime Value to manage bids
The single most powerful feature of google analytics can be the advanced segments. This fantastic feature can allow you to easily trend out traffic differences and behavior depending on any factors you can dream up. Traditionally analysis is done by a cross-tab or pivot table system. It’s a very effective but challenging way to look [...]
Continue reading about Superpower Google Analytics with Advanced Segments
There are a few tools that I can’t imagine doing search marketing with out having in my tool belt. A few are functional as free, but get a lot more powerful with the paid services. The last one is paid only, but well worth it for a program of any size. One of my favorite [...]
Just a bit ago I was named General Manager of Stir.com. It has been an interesting transition to stay the least. We’ve always had a very open environment and generally had some great team chemistry. We had a nice set of principles that everyone agreed with, and we all had a shared vision of creating [...]
Continue reading about Moving from Marketer to General Manager
