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	<title>StevenHammer.com &#187; twitter</title>
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	<link>http://stevenhammer.com</link>
	<description>Social Media Skeptic</description>
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		<title>Ignoring ROI in social media devalues social media</title>
		<link>http://stevenhammer.com/2011/08/ignoring-roi-in-social-media-devalues-social-media/</link>
		<comments>http://stevenhammer.com/2011/08/ignoring-roi-in-social-media-devalues-social-media/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 22:57:19 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=243</guid>
		<description><![CDATA[The quickest way to lose trust from someone is to say &#8220;just trust me&#8220;  The need to explicitly state this creates all kinds of questions to people that hear it. Social media needs to stop saying just trust me It&#8217;s been said by too many social media experts.  Don&#8217;t worry about ROI.  Social media isn&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Scaling Social Media</title>
		<link>http://stevenhammer.com/2011/08/scaling-social-media/</link>
		<comments>http://stevenhammer.com/2011/08/scaling-social-media/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 02:53:18 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=234</guid>
		<description><![CDATA[According to twitaholic, there are about 20 users on twitter with more than 5 million followers, and well in excess of 400 users with more than a million.  The question in my mind is: are these numbers impressive or dangerous? For a moment consider the expectations of a twitter user.  Twitter is currently central to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Staying Interesting in Social Media</title>
		<link>http://stevenhammer.com/2011/06/staying-interesting-in-social-media/</link>
		<comments>http://stevenhammer.com/2011/06/staying-interesting-in-social-media/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 16:09:34 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=181</guid>
		<description><![CDATA[No commercial I&#8217;ve seen recently resonates as much as &#8220;The most interesting man in the world&#8221; series from Dos Equis.  It&#8217;s not a new campaign and  it didn&#8217;t start out as an sort of social media campaign, but it offers so many lessons in to better social media campaigns. Have a Point of View There [...]]]></description>
		<wfw:commentRss>http://stevenhammer.com/2011/06/staying-interesting-in-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Parrots can not innovate</title>
		<link>http://stevenhammer.com/2011/03/parrots-can-not-innovate/</link>
		<comments>http://stevenhammer.com/2011/03/parrots-can-not-innovate/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 23:06:59 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=149</guid>
		<description><![CDATA[We&#8217;ve all seen parrots at conferences.  I&#8217;m not talking about the birds, I&#8217;m talking about so called experts that repeat the wisdom of true experts over and over again.  There&#8217;s no data to back up assertions, but the truth has been spouted so often no one would dare question.  For that matter these parrots are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why I&#8217;ve become a Social Media Skeptic</title>
		<link>http://stevenhammer.com/2011/03/why-ive-become-a-social-media-skeptic/</link>
		<comments>http://stevenhammer.com/2011/03/why-ive-become-a-social-media-skeptic/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 13:23:26 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Blog hosting services]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=140</guid>
		<description><![CDATA[It might sound odd for an annual member of social media club and a former GM of a social network to write a post about some recent over selling of social media.  In fact, there&#8217;s a lot that&#8217;s still very exciting about this nascent industry.  However, there&#8217;s some parts that need to get brought back [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>How Twitter used Charlie Sheen to manipulate the internet</title>
		<link>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/</link>
		<comments>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 02:24:35 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Charlie Sheen]]></category>
		<category><![CDATA[Entertainment/Culture]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[Phillip Hotchkiss]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media practitioners]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=136</guid>
		<description><![CDATA[You&#8217;d have to be living under a rock not to have heard the constant stream of crazy coming from Charlie Sheen.  It&#8217;s truly impressive to see that some has done some much coke that they think it should be named after them.  Much like Paris Hilton, Mel Gibson or any other celebrity meltdown, it&#8217;s hard [...]]]></description>
		<wfw:commentRss>http://stevenhammer.com/2011/03/how-twitter-used-charlie-sheen-to-manipulate-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing our online lives</title>
		<link>http://stevenhammer.com/2009/03/managing-our-online-lives/</link>
		<comments>http://stevenhammer.com/2009/03/managing-our-online-lives/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 21:04:47 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Family]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[identity management]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social networking perspective]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=53</guid>
		<description><![CDATA[One of the more interesting things about &#8220;living&#8221; online is the sheer number of places that we need to maintain our identity.  From the social networking perspective, I have three: facebook, linkedin and twitter.  All have their own followers/friends and all have different purposes in my mind.  I try to keep facebook personal, linkedin professional, [...]]]></description>
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